AOL has announced the launch of new local language versions of the AOL India portal, aol.in, and the launch of Truveo’s video search engine serving eight countries, including India. AOL.in is launching content channels in the Hindi and Tamil languages. The company said the number of internet users in urban India has grown by 28 per cent in the past year, and about 60 per cent of all active online Indians prefer to read in local Indian languages. The Hindi and Tamil language portals will have language sections in news, cinema and astrology, according to digitalmediaasia.
AOL subsidiary Truveo has also announced plans to expand its service into several markets for online video worldwide. The Truveo video search engine lets users search and browse through videos across the web.
As the first step of this international expansion, Truveo is unveiling video search sites for France, Germany, India, Japan, Korea, Spain, Taiwan and the United Kingdom. In India, for example, users will be able to search relevant videos which are popular across categories such as cricket, films, music and news.